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The Value of Trade Shows

Trade shows were designed to bring buyers and sellers together in a forum where they could find new products and services that would benefit their company. Trade shows have always been a very effective means of expanding marketing share and brand name. As the American market works, as soon as trade shows became widely known for their effectiveness many companies began making their trade show booths more attractive to clients so they could stand out from their competitors. This is when the trade show display industry really started to expand very quickly.

Today there is an incredibly large selection of products of all shapes and sizes to help make your trade show successful. Trade shows are still a great value and for first time exhibitors this can be very hard to see because of the high cost of the first show and uncertainty in ROI.

Right now there is a movement that is trying to bring lower costs to trade shows. Many large conventions in part with the major trade show labor unions have created very high costs for booth spaces at most of the large trade shows. The new movement called "Trade Shows Work" is bringing a more free market approach trade shows which is lowering costs and making trade shows more profitable for many companies.

When looking for a trade show display the most important thing to keep in mind is "cost per show". Trade show displays are expensive and the price scares a lot of first time exhibitors, but the most important thing to consider is how long that display will last. In many cases a $1000 display will last 20+ shows, which will make the cost per show about $50. The display is the most important aspect of your entire trade show and it is actually the lowest cost item per show. When looking at a display it is very important to remember these facts and pick a display that will represent your company and draw in new clients.

Trade shows are still the number one venue for expanding business and brand name. Today it is much more expensive than in the past, but with an effective marketing plan and trade show display it can be one of the best investments for a start up company.

Some of the newer additions to our display line up include the Satellite display which is a custom modular display that is very affordable and includes dye sub fabric graphics. Another great addition is our HD Coyote pop up displays that include Lambda high quality graphics that are crystal clear and have a lifetime warranty.