Apr 11, 2024 | Outdoor Events, Small Business and Marketing Tips, Trade Show Tips
Outdoor advertising or out-of-home advertising covers a wide range of marketing solutions ranging from billboards to farmers markets. In this post, we will dive more specifically into the outdoor event sector as this is our specialty. However, many of these practices mirror other outdoor advertising practices. Outdoor Marketing 101 for 2024 is exactly what you need before starting this year’s outdoor event season. If these concepts seem familiar, it is a perfect opportunity to solidify your marketing practices. If you are new to events, marketing, or retail this post is a great place to start!
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Apr 9, 2024 | Company News, Product Reviews, Small Business and Marketing Tips, Trade Show Tips
The trade show and event industry has always incorporated the latest and greatest technology to take marketing to new levels. In 2024, the trade show industry is doing just that with digital signage. As everything is moving to self checkout, self-serve kiosks, and AI managed customer service, the event industry is following the same trends. One of the leading manufactures of interactive digital products is Popshap. Creative Imaging Displays just recently added most of the Popshap product line to our site. One unique aspect of the Popshap line up is that all products are rental only. We will cover why later in this post. It’s time to find out why the future of tradeshows is digital signage!
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Apr 4, 2024 | Product Reviews, Small Business and Marketing Tips, Trade Show Tips
It’s April and outdoor exhibiting is stronger than ever for 2024! The opportunities are endless and exhibiting in the sun is just plain fun! What isn’t fun is extensively researching the best marketing products and best suppliers for those products. If you are reading this post you already found the best supplier in the industry so that job is done! To make your life even easier, we have a list of the Top 5 Outdoor Banner Stands for 2024! Creative Imaging Displays is not just a supplier of custom marketing materials. We are a strategic partner in visual communication which includes posting free resources every week for business owners. Spring is here, get your outdoor products now to get an early start!
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Apr 2, 2024 | Articles, Small Business and Marketing Tips, Trade Show Tips
Think about every time you have been to a trade show, farmers market, a mall, or walking around a tourist town. There are too many vendors, stores, or businesses to visit so you must limit yourself to a handful. What makes you decide on which businesses to visit? Have you ever thought about it? Maybe you know the company or store and have specific plans to stop by. Maybe you are looking for something specific like an ice cream stand. Or perhaps you are browsing and have no idea what you are looking for. What is it that draws you to a booth, kiosk, or retail store? The answer is visual communication. Signage, staging, lighting, cleanliness, and presentation are critical factors that typically draw in a crowd. Lets dive into why visual communication is essential in 2024!
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Mar 28, 2024 | Small Business and Marketing Tips, Trade Show Tips
You may be a new business owner or an established business looking to increase your customer base. Either way, you have determined exhibiting is a potential option for increasing sales. However, exhibiting is far more complicated than it seems. Determining the correct venue, budget, marketing products, and sales approach are just a few of new skills you must acquire to exhibit successfully. If you are someone just starting out and confused on where to start, this blog post is for you! Here are 3 easy tips for first time exhibitors to get you on the right track!
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