Social networking is a growing trend throughout the world and its no different for trade shows. Sites like Facebook, Twitter, and Linked In have changed how businesses interact. It creates a new stream to reach suppliers and customers faster than ever. Our infographic on social networking trends shows how social media can bring even more traffic and interest to a trade show booth. Some interesting facts are covered like post show follow up with Facebook. Stats show that even an informal follow up on Facebook is better than no contact at all. This is helpful if there are a lot of leads generated at a show and there just isnít enough time to follow up with all of them in a timely fashion. There are also a lot of stats on why companies use social media. This is a great formula for companies starting out in social media because it shows how it can be used most effectively.
Pintrest is another growing form of social media. Itís great for trade shows because a company can post photos of new products or photos of the actual booth space. This can generate interest and even help attendees spot your booth more easily. Pintrest can be used with blog posts and tweets to get the word out to all of your followers.
Facebook can be used to create an event page for a trade show, marketing event, or company event. Invites can be sent out to all the different followers and discussions can happen within the event page. This is a great opportunity for networking and building anticipation for an event. Marketing to the right group is important because its more important to get attendees who are qualified buyers. Stats show that there are nearly a half million new Twitter users every day. This doesnít includes all of the other forms of social media. This kind of presence is the perfect avenue for trade show marketing. It allows companies to reach more followers than ever before in a quick and timely manner.