Following up after the trade show can be the most important part of the show. Our infographic shows specific stats on the importance of following up with leads. There are roughly 80% of exhibitors that do not follow up after that show. Thatís as good as throwing money down the toilet. Out of all the attendees about 77% are new buyers, many of which do not make deals at the show, rather after the show. A simple personalized phone call or email can make the difference between losing a client and gaining a new account. There are many helpful tips in our infographic below that can help exhibitors maximize the impact of trade shows.
As you can see there are multiple ways to follow up after a show and take advantage of new contacts. Simple things like social media buzz, SEO work, blogs, and press releases and provide additional information to send to potential leads. It takes 45% less money to get a new sale from a trade show than cold calling, it only makes sense to continue following up with these leads to maximize the investment for the show.