Tag Archives: Trade Show Booth

Trade Show Booth Regulations

Understanding trade show booth regulations is one of the first things to check off of your to do list in preparation for a trade show or convention. Whether you are a first time or seasoned trade show attendee, knowledge of regulations allows you to make the best decision about how to position your exhibit.

Trade show booth guidelines vary across shows, so be sure to check in advance regarding specifics. Regulations surrounding booth dimensions, spacing, lighting and emitting noise are key components of any booth. Because everyone at the show has to work within the same restrictions, creativity is especially important in how you display your booth.

Trade Show Booth Regulations

Trade Show Booth Regulations Infographic

Selecting the right booth space can result in better traffic and more leads, but certain regulations imposed by the show can diminish advertising exposure. Research every show to insure your current booth or possible booth purchase will work within the show regulations. Island and peninsula booths offer the most advertising area because most shows allow hanging banners and tall booth backdrops.

Remember to check all of the fine print for lighting restrictions, flooring requirements, and set up regulations. Many trade show events have regulations on which exhibitors can set up on their own booth. Size, weight, and materials often contribute to regulatory rules. Many shows also require low wattage or LED lighting due to fire marshal regulations. This is very important to check because if your booth is using halogen lights you may be stuck with no lighting for the show. Keep in mind we have also seen shows that have requirements on the type of flooring or graphic substrates that can be used in the booth space.

Many show contractors have very specific show requirements including dates to ship to an advanced warehouse or directly to the show. Shipping to the wrong address on the wrong date can result in higher fees charged by the contractor. Many shows allow exhibitors to carry in their booths, but some shows have restrictions on the size or weight of items being carried into the show.

Carefully checking the show contractors guidelines can make or break an event. Be sure to read in depth and keep this infographic handy for any future shows you are attending. Contact Northwest Creative Imaging if you have any questions on booths that will work within show regulations!

 

 

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Best Practices For Trade Show Booth Design

You want your trade show booth to stand out from your competitors. A great product and a personable staff only comes into play if you have a booth that can capture attention. This is why trade show booth design is so essential to your success. Your design is meant to draw people to your booth. To make people passing by think, either consciously or subconsciously, “this is something I need to check out”. Without their interest, your product doesn’t have a chance.

A successful trade show display design is not all about flashing lights and loud graphics and colors. It is about clean, crisp design with a clear message. The below graphic shares a plethora of best practices you can bring into your booth design. Implement these and watch trade show attendees flock to your booth, wanting to learn more about what you have to offer. A few key points outlined in the info graphic below are very important to consider and are often forgotten. The most important trick for a booth design is designing it like a billboard, not a brochure. The display is specifically used to draw in attendees that are quickly passing by. Its important to create a clean, easy to ready graphic as opposed to a busy, information packed graphic.

Best Practices For Trade Show Booth Design

Best Practices for Trade Show Booth Design Graphic

From lighting to fonts to typography, optimizing your booth design has many components. This means putting in a lot of thought into how you present your product via your trade show booth. If you are willing to put the design work into your booth that your competitors are not, you will be set apart from the rest. That can only mean good things for your trade show appearance and your business. We have a great article about effective trade show graphic design that covers many of these topics in depth. Although trade show graphics should be simple, it can often be more challenging to design a simplistic graphic. Our articles and info graphics should help any designer in the process of create a great design!

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Your Daily Trade Show Maintenance Kit

Nothing is worse than setting up your trade show booth and realizing you forgot something? Forgetting something as simple as a screwdriver or a USB cord could give you stress at a minimum and at worse cause you to lose prospective business.

Avoiding trouble spots and being able to troubleshoot issues that crop up during a trade show are a too often forgotten key to success. This is why your daily trade show maintenance kit is a necessity. Bringing a multitude of tools in support of your booth could be the difference between a 30 second or 3 hour issue.

No one likes to drag a million things around so we’ve only included those items that are lightweight or essential to you delivering the best booth experience possible. A great booth experience relies on four components: booth capabilities, technical, staff expertise, and product demonstration.  This can vary from keeping your booth clean by bringing a dustbuster to having giveaways that act as reminders to the wonderful impression you left on your visitors. Supporting these four objectives is where daily booth maintenance is essential to a successful show.

Your Daily Trade Show Maintenance Kit

Your Daily Trade Show Maintenance Kit Graphic

The next time you attend a trade show, bringing the following tools will help keep your booth running smoothly. This will allow you to engage with visitors and allow you and your trade show display to give off the best impression possible. What else do you find to be a “must have” for your trade show experience?

 

 

 

 

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How to Attract Trade Show Attendees

Earlier, when we talked about how you use social networking at trade shows, we started to realize that a followup was necessary to address this topic in a broader sense.  To further expound on the topic, we wanted to discuss the best ways to attract trade show attendees to your booth.

Trade shows also help reduce the costs associated with identifying customers and closing sales.  Using this information in conjunction with social networking prowess will make trade shows a profitable and  lucrative endeavor.

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