Category Archives: Trade Show Tips

How to Use Digital Signage Effectively at Your Next Trade Show

At the next trade show you attend, take a good look around the displays and see just how much digital signage is being regularly used. The amount of electronic screens will astound you! Digital signage has become a regular and inescapable feature of trade show and convention displays, meeting rooms, conferences and more. This is primarily due to technological advancements in flat-panel displays. Today’s leading edge models are lighter in weight and less costly than in years past. Plus, they are also more durable for 3- and 4-day conferences, making them easier to operate and maintain by booth staff.

Digital Signage is Becoming EssentialDigital Signage at Trade Shows

Digital signage is becoming an essential consideration for nearly every booth. Large, bright, colorful and dynamic digital displays can grab attention from across the trade show floor, and digital speaks to the modern trade show landscape. After all, it’s likely that  99% of all show attendees carry one or more digital devices around the trade show floor. Unlike traditional static signs, digital signage allows you to program virtually any type of visual content onto a screen. You can use your integrated tools to set up simple static images and messages to videos, slide shows, animations, and more. Take your existing materials and incorporate some or all of these into digital formats to be displayed on the LED screens at your booth. This gives customers a very different experience at your trade show booth. This changing array of messages will grab the attention of trade show attendees passing by your display. Who benefits from digital signage, and how can you use digital signage in your display to get the maximum benefit? Here are key factors that will help you plan your digital display to achieve the best effect.

Content is King

Before investing in large flat-panel LED screens for your booth, plan well for the types of content and digital displays that will serve your purpose. High quality designs will likely be noticed and remembered, and in a multi-day trade show, busy aggressive signs may get tuned out. Cost may play a factor. While the display screens can be programmed with nearly any type of visual content, making expensive glossy videos to use as content may tax your trade show budget. Your ability to leverage content from already existing material is your key to digital screen success at a trade show. Focus your energy and budget on producing interesting and memorable content.

Size Matters!

The specific size and arrangement of your displays will depend on your budget and the image you want to project. Flat-panel LED displays are getting cheaper by the year, and ever-thinner bezeled screens are now the hottest trend in digital screens. Your screen should be as large as the environment demands. The larger the screen, the more visibility you’ll have. Some companies succeed with smaller screens. Maybe your budget won’t allow for one massive screen. Instead, opt for a series of smaller ones to showcase your products and attract potential customers. To help manage questions and face-to-face time with customers, provide one screen devoted to frequently asked questions about your products.

Interactive 

Touch-screen displays keep visitors engaged and interested. These displays provide an interactive tour of products and demonstrations. Or they can incorporate a game or a quiz leading to a prize. The key here is that touch screens keep potential customers around your booth and escalate chances of sales. The great advantage of digital signage is the ability to add, adjust, and change content nearly at will. Take advantage of this capability by altering your presentation and content. That will help visitors to look your way each day! Northwest Creative Imaging offers a full range of products and services for the creative trade show booth and understands how important digital signage is becoming in the trade show world.   We can help you design and create trade show displays that allow you to incorporate your digital displays easily and safely, with a variety of LED panel-friendly walls and frames.

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How to Give a Great Elevator Pitch [INFOGRAPHIC]

Giving a great elevator pitch can be an art form, which requires practice and skill. Our infographic is designed to re-iterate and educate on the basic steps to a great presentation.  Every situation will require a specific plan to target your audience, regardless if the presentation is to sell a product, present an idea, or close a sale.

Step One of our infographic is to establish your goal. This is the key to a great elevator pitch. In sales first impressions can be everything and the same idea applies when presenting to an audience. Simple concepts like visual aids, action words, and tone of voice can elevate a presentation to a level of professionalism that will impress an audience. One key factor that is often overlooked is acting authentic. The term “keep it real” applies directly to presenters because now more than ever people are specifically looking for authenticity and over the top sales techniques usually work against the presenter. Act like yourself and present passionately about the topic to grab the audience and get them excited about the presentation. A great tool is practicing in front of family and friends because they are the best judge on authenticity.

The infographic shows the steps on controlling movement in order to maximize use of the stage and presentation tools. These simple movements can amplify your presentation and engage the audience.

At the end of the elevator pitch conclude with summarizing the main points in a clear and concise manner. Build the conclusion to a final statement that will lead the audience to act on the main topic of the presentation whether its buying a product, using a specific service, or asking for a vote or support. These basic steps with a combination of situation specific adjustments can lead to a great presentation that will inspire. At Northwest Creative Imaging we provide portable displays that are used for presentations, trade shows, events, and conferences to help aid in a successful pitch!

How to Give an Elevator Pitch

 

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6 Reasons Why Your Trade Show Display Needs a Makeover

If you’re exhibiting at trade shows, but not getting the foot traffic you’re hoping for, then it might be time to take a really close look at your trade show display. Is it inviting to show attendees? Is it visually appealing to potential customers? If the answer is no, then your booth may be in need of a makeover. It doesn’t have to be extreme, but a few light touches toward your presentation can help with measurable results.

We’ve put together a list of six reasons why you may want to consider a makeover for your booth. These will help you determine what types of booth designs and features are working today, and how you can more effectively attract potential customers.

6 reasons to makeover your trade show boothReason #1 – Stay Ahead of the Curve: If you don’t keep up with change, you may get left behind.  Look around at your competitors. What are they doing that you’re not? Booth babes may be fading, but digital signage is attracting. Like fashion, there are trends in the way trade show booths are designed and presented. If your display seems outdated, then it’s time to make changes to stay ahead of the curve of technology and modern-day appearances.

Reason #2 – Use New Technology:  Electronic tablets are a good way to more effectively attract and engage potential customers.  Tablets are now very popular at trade shows, and in business in general. Using them effectively in your booth can foster great impressions from potential customers, as in “these guys get it.” Most trade show attendees are all wired with smartphones, laptops and tablets, it’s best that your exhibitor’s booth does the same.

Offer tablets on pedestals as entry points for exploring your products or giving you their contact information.  Play an appealing promotional video that allows visitors to explore informational links on the tablet and engage with your booth staff. Once they are in, they are more apt to ask pointed questions with the staff.

Reason #3 – Move to dynamic signage:  Digital signs can add another level at which to engage attendees. They can convey the message of your booth dynamically, colorfully, and from a distance. Their messages can be changed throughout the day or days of the show to give it a more dynamic feel or to test out the effectiveness of different messages and images as the trade show progresses.

Reason #4 – Too much booth clutter: You may have too much clutter. The trend toward digital is helping to diminish this aspect in some regard, as it takes the place of piles of promotional brochures and posters. Think clean lines and open spaces for your booth. David Brull, the Vice President of Marketing and Membership for the Trade Show Exhibitors Association, suggests exhibitors should consider their trade show display as home for a few days. “You need to think of it as your home for a few days, and inviting people into your space should be a pleasant experience.”  Common advice among industry watchers is to ensure that your space is a comfortable zone for you to talk to your customers.

Reason #5 – Use color:  Trade show displays using colors are back in fashion, and comfortable, unemotional colors are becoming more common. Does your booth display surprise and wow the attendees? Consider using the warmth of real tablecloths and soft lighting, instead of plastic and fluorescent lights, or fresh cut flowers and artwork. Wood surfaces are also coming into play more and more in trade show booths. This gives your space a homey feel and contributes to making it a comfortable space for doing business.

Reason #6 – Coordinate your look: Lastly, take a good look at the team you assemble for your booth. Are you coordinated with matching company shirts? The look of your team is nearly as important as the look of your booth. Get connected with each other and present a unified front.

Northwest Creative Imaging offers a full range of products and services for the creative trade show booth, from large modular display booths to large format printing and simpler more economical table-top displays and a range of accessories. We can help you design and create trade show displays for any type of space, indoor or outdoor, and offer products and services for those who want to incorporate digital and other forms of media into their display.

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How to Maximize ROI from Trade Show Leads

Trade shows provide a fantastic opportunity to see your customers, meet potential new ones and try to parlay your investment into increased sales and activity for your company. For many companies, the value of a successful trade show is in new business that gets booked. Whichever way your team measures a successful trade show, it’s important to maximize the return on investment of your trade show visits. Let’s explore below some of the ways to do this.

Analyze the Contacts

Keep track of leads you generate: Ranking the quantity of leads doesn’t necessarily indicate their quality, but it can help you compare the types of attendees of certain trade shows. One way to do this is to track the number of leads generated and the numbers of those that converted to eventual sales. For those leads that don’t turn into sales as a direct result of the show, this metric can tell you which shows your customers are attending (and at which ones you should be exhibiting).

Evaluate the quality of those orders: In addition to tracking the number of orders, check the quality of those orders gained at shows. You might get more total orders from one show than another, but they might be smaller or one-time buys from customers you never see again. You might get smaller initial orders from one show, but it could be new clients who are testing you, or get you into a territory you’ve been trying to enter. These new accounts can lead to bigger long-term clients.

Maximize ROI at trade showsFollow-up with new accounts: New accounts can help your business grow exponentially. They might need more hand-holding at first, so follow up with materials from your trade show display  that help these contacts understand your product benefits, features, warranties, customer service and any buyer discounts or other programs in place. Make sure to send samples to these contacts. Don’t assume the samples they picked up at your booth made it all the way home and to the office.

7 points of contact: There’s a sales adage that notes you generally have to have seven different touch points with a prospect before they become a customer. Maybe you didn’t book a sale at the show or even several months after meeting a prospect. That’s OK, some customers aren’t ready to buy – yet. Avoid hard selling, such as asking for orders multiple times. Instead, add your leads to your client newsletter. Or send emails with interesting information to prospects you want to maintain – without making a sale pitch. Forward links to articles that might be helpful to your clients. Or send short customer success stories, or case studies, detailing how your product or service helped a customer save money, increase sales or achieved another benefit.

Other ways to create maximum ROI for trade show investments is to review your sorted leads before your next trade show and use them to determine your level of attention at the upcoming show. You can only entertain so many clients in a 2-3 day period, and they can only attend so many lunches or concerts. Arrange meetings with hot leads before a trade show, it makes it more difficult for your competitors to book your prospects’ time at the show.

Have a Team Meeting: After the show, bring your sales, marketing and production teams together to discuss the leads from the show. Each team might be able to suggest ways to maximize the time spent and the leads gained.

Work with an Expert Consultant: Trade show displays are more than just booth walls, flooring, lighting and signage. Companies like Northwest Creative Imaging can help you create the optimal display space depending on the type of show you’re attending, type of clients you’ll be prospecting and type of desired interactions. Take advantage of a free consultation with one of NWCI’s experts today.

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Tent Usage for Outdoor Business Events

When the summer heat strikes, but an outdoor event is in the cards, you’ll want to make sure you’re covered, literally. Outdoor business events pose unique challenges that test even the most experienced event and show planning professionals.

A variety of circumstances can alter an outdoor planned business event. From inclement weather to catering snafus, outdoor events seem more accident-prone. Among the areas to be covered below are tips on location, weather, proper tent selection, setup, adaptability and overall display.

In this article we’ll take a look at each of these elements and how they interact to provide you with the perfect business event setup.

Key Differences in Indoor and Outdoor Events

outdoor event logoIf you’ve attended, or had a table at any indoor business events, then I’m sure you’re able to discern the main difference between indoor and outdoor events. Weather is probably the most-discussed variable. Your day can begin with perfect weather for the event, but by the start time, can turn into something far nastier.  It’s important to have the right tent display for business events.

Because of this, outdoor events take a more significant amount of planning than indoor counterparts. The biggest difference comes down to tent usage and setup. It helps to get your mindset ready for the challenges you may encounter along the way.

Unpredictable Weather

All the best planing and preparation of an event by show organizers can be disrupted by poor weather. But rarely are events cancelled even during rough weather days or nights. So to ensure showing your tent display to its best effect even during poor weather, here are a few tips to consider:

– Bring heavy rocks, weights or clamps to hold items down in case of high winds. You can secure your brochures and other printed materials in place, clamp down the table coverings, and even use weighted materials to steady a tent in the wind.

– If rain is in the forecast, but the event is still happening, then come prepared with extra plastic drop sheets to have to use over your display items.

Unstable Environment

It’s possible that your tent display might be set up near the show DJ tent, and you might be having to “Get Lucky” or “Happy” all day long. Of course, this is a tough environment to make new customers, so work with the show organizer to see if your tent can be moved elsewhere.  If not, just try to make the best of it. Who knows, the music may draw more people to your display than anticipated, and you may have the DJ to thank. Just remember to provide an outstanding experience to the event goers, to ensure that your company or organization will stay remembered.

– Use the outdoor elements to win over prospects. Perhaps a wind pinwheel might provide the right touch for someone to walk into your tent booth display. Sometimes just business cards don’t work.

– Offer an hourly event at your display, either a drawing for swag or a contest to win some new customer attention.

The Proper Tent

Choose the right size of tent for your business needs. Large tent displays work better in

custom outdoor event tent

NWCI Custom 10×20 Event Tent

large event spaces. Small tents would look awkward in a large space, so make sure to achieve the right fit for the tent display.

Will you be in colder temperature? Or harsh sunlight? Some large tent displays come with sides that can be taken down to protect from bright sun or wind. When the weather is calm, you can pull the sides up.

Setup Time

Some tent displays are easy to set up. Others take several persons to achieve it. Make sure you know what you’re getting into with setup time when selecting the right tent.

If your tent takes too long to set up, then you may have to rush with the rest of your trade show display, which will detract from the overall power. On the other hand, if you have a lot of employees on deck, then a larger tent has the potential to be set up very quickly with the added manpower.

Branded Design

Will you have branded graphics on your tent display? If so, you’ll need to leave extra time before the event to get that process finalized. But the extra time will be worth it. Branding your tent allows you to send a stronger message to your potential customers. It also helps you stand out from the flood of white or unbranded tents that are more common at outdoor business events.

For a personalized review of your outdoor tent display needs, contact Northwest Creative Imaging  to discuss your needs. NWCI can help you pinpoint the best tent display, and other areas like flooring, lighting, technology and graphics options to help you meet your branding, visitor-attraction and budget needs.

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Trade Show Booth Regulations

Understanding trade show booth regulations is one of the first things to check off of your to do list in preparation for a trade show or convention. Whether you are a first time or seasoned trade show attendee, knowledge of regulations allows you to make the best decision about how to position your exhibit.

Trade show booth guidelines vary across shows, so be sure to check in advance regarding specifics. Regulations surrounding booth dimensions, spacing, lighting and emitting noise are key components of any booth. Because everyone at the show has to work within the same restrictions, creativity is especially important in how you display your booth.

Trade Show Booth Regulations

Trade Show Booth Regulations Infographic

Selecting the right booth space can result in better traffic and more leads, but certain regulations imposed by the show can diminish advertising exposure. Research every show to insure your current booth or possible booth purchase will work within the show regulations. Island and peninsula booths offer the most advertising area because most shows allow hanging banners and tall booth backdrops.

Remember to check all of the fine print for lighting restrictions, flooring requirements, and set up regulations. Many trade show events have regulations on which exhibitors can set up on their own booth. Size, weight, and materials often contribute to regulatory rules. Many shows also require low wattage or LED lighting due to fire marshal regulations. This is very important to check because if your booth is using halogen lights you may be stuck with no lighting for the show. Keep in mind we have also seen shows that have requirements on the type of flooring or graphic substrates that can be used in the booth space.

Many show contractors have very specific show requirements including dates to ship to an advanced warehouse or directly to the show. Shipping to the wrong address on the wrong date can result in higher fees charged by the contractor. Many shows allow exhibitors to carry in their booths, but some shows have restrictions on the size or weight of items being carried into the show.

Carefully checking the show contractors guidelines can make or break an event. Be sure to read in depth and keep this infographic handy for any future shows you are attending. Contact Northwest Creative Imaging if you have any questions on booths that will work within show regulations!

 

 

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Using Twitter to Improve your Trade Show Campaign

Getting attention at a busy trade show can be tough; there are countless distractions and opportunities all going on at the same time.  However, trade shows and vendors using social media can find quicker ways to stand out, forge meaningful interactions and develop potential customer relationships. Here are ways that trade show attendees and vendors can use Twitter to great effect to maximize their visibility and outreach.

Flitter into the Fast Lane with Twitter

Trade shows have become much more productive in recent years, thanks to an increasing use of Twitter by attendees, speakers and vendors alike. Using Twitter on mobile devices and laptops is helping to keep everyone working more efficiently, enabling more meetings and gaining better overall business results.

Twitter allows users to connect with their circle of “followers” and receive updates from them in their news feed.  Twitter’s immediacy encourages up-to-the-minute posts about what people are doing or thinking.  In a professional context, Twitter means instant communication that pays off in a big way.

How Twitter Works

Twitter users should download the Twitter app to their phone, and then set up a profile. Next step is to search for people in the industry that you want to follow. When that’s good to go, a user can start to Tweet. Posts on Twitter or “Tweets” are short (up to 140 characters – its simplicity is its genius).  A sample trade show Tweet might be “Great turnout today at [name of trade show],” or “Big sponsor giveaway happening right now in conference room A!”.

Using Twitter to Improve your Trade Show CampaignTrade show organizers usually offer Twitter users a conference ‘hashtag’ to get insights into what is happening and what is being said about the conference. A hashtag is an organizational tool for Twitter topics, using the # as the hashtag, followed by the word to be searched. In other words, the XYZ conference might use the hashtag #xyzconference for Twitter users to follow along on the social media network.

The popularity of hashtags can sometime overwhelm users, especially in relation to mega events like the Grammys (#Grammys) or the Super Bowl (#SB48). When millions of Twitter users are using the same hashtag, the sheer volume of tweets can become incredible. Fortunately, this only happens at the largest of trade shows like CES and other massive industry trade shows.

Pre-Show Promoting via Tweets

Before a show actually starts, many attendees and vendors use conference hashtags to promote the trade show on the front-end. Find the hashtag for the show on the show’s website or Twitter page and us it in your posts.  That’s the best way to let your industry and attendees know you will be participating at a trade show.

An example of a promotional Tweet using hashtags would be, “Looking forward to #tradeshow2014! Come see us next to the northwest entry way!” Using the hashtag in your Tweet would get your post to both your feed and to the show’s feed, providing much broader online visibility for your company.

The more posts you have with your hashtag, the easier you are to find.  So, in addition to the event’s hashtag, you can use another of your own or find another popular one that will also draw in your audience (ex: #tradeshowgiveaway). Note that Twitter advises using no more than two hashtags per Tweet.

Here are a few steps to take using Twitter before a major tradeshow:

  • Plan for the event: Find the right hashtags for your show, along with the organizer’s show hashtag, for early insights into special events, parties, meeting opportunities or sales leads.
  • Use Twitter to market your products: This is where you can share information about you ads, products, videos, blog posts or landing pages that relate to the conference.
  • Search for industry influencers: Find key media outlets and other industry influencers that will be at the show, and introduce yourself or your company to them. It may pay off well while you’re at the show.

In addition, Twitter can be used to initiate a dialogue among followers (ex: “What are you looking forward to most at #tradeshow2014?”).  The bigger the conversation gets the more visibility you have.

Using Twitter during the Show

Be forewarned – at a major trade show, Twitter can play a key role, and its speed is sometimes overwhelming for new users. But here are some key tips for any Twitter user at a trade show:

  • Stay tuned to Twitter: During the show, post photos, read hashtags, share observations and respond to others to become an integral part of the Twitter information flow. You might even get conference invites that you weren’t expecting.
  • Be unpredictable: Maybe your trade show team can offer an unexpected prize for visitors to your booth. Or you could launch a rate cut on services for an hour to build up new clients.

These live-action Tweets are useful because they get shared by the Tweeter’s followers, which get shared with others and can lead to more followers.  Continue to use the show’s hashtag, and any others more specific to your company or industry.

Using Social Media to Follow-Up

When a trade show ends, then the follow-up period begins. Work to make connections in the post-show interactions.

  • Follow up: Contact the prospects after the show with information about your brand. You can even try to remember particular things a prospect said about working with you.
  • Send thank you tweets: Follow up a day or two after the show with tweets about cool people you met, solid connections you started and more.
  • Open a dialogue among attendees: For Example, “What did everyone enjoy most about the weekend? #tradeshow2014”).

The most important thing Twitter does for a trade show is that it helps increase visibility between the show, its vendors, and the attendees.  Twitter networking also promotes meaningful interactions with attendees.  By inviting attendees to comment on Twitter feeds, trade shows make their guests and their opinions feel valued.  Using Twitter promotes long-term relationships among clients and trade shows. Start tweeting and get ready for your next trade show.

Northwest Creative Imaging, LLC (NWCI) is a well-established, online retailer of quality trade show products. NWCI has been in the trade show and manufacturing business for years, and offers several lines of products to accommodate all budgets. NWCI knows the importance of using Twitter at trade shows as a great way for your business to stand out for promotional purposes.

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Top Complaints from Conference Attendees

Most attendee complaints at conferences pertain to lack of technology, poor customer services, and inefficient follow-up.  While exhibitors cannot always resolve every complaint at every show, there are steps they can take to ensure most attendee complaints are resolved.

Attendee Trade Show Complaints

Addressing negative feedback can be challenging at times; however, if trade show exhibitors listen carefully, the complaints can actually greatly improve a business.

The Most Common Complaints

Some complaints are universally shared by attendees and exhibitors alike; there are some frustrations that are outside of the exhibitor’s control; however, there are some things that can be done by exhibitors to address attendee complaints.

  • No Internet: Fix this by ensuring the venue offers Internet before signing on.
  • Lack of customization: When trade show offer little flexibility, improvise with technology.
  • Inadequate use of social media: Incorporate social media and technology into communicating germane information like dates, times, contests, events, etc.
  • Poor promotion of new products: Attendees like to know what is new; advertising new products before the show is solid mitigation approach.
  • Inattentive staff: Exhibitors are too interested in technological devices to pay attention to the attendee; attendees who see exhibitors paying more attention to their phones are likely to keep walking.
  • Poor social skills: Having a bowl of candy and brochures on a display are fine, but without human interaction, attendees will lose interest.
  • Cluttered exhibit spaces: Most trade shows provide additional chairs as part of the package, so bringing extra and putting them in front of the table hides the booth and makes it feel crowded.
  • No follow-up: After establishing a relationship with an attendee, the exhibitor fails to reach out to interested leads.

Some attendee complaints can be mitigated by having a nicer display or by exercising better customer service techniques.    Exhibitors can address customer complaints, however, by ensuring their trade show choice has all of the features they need to successfully display their organization.

Northwest Creative Imaging is an honest, transparent online retailer dealing in trade show display products, design services, and customer support.  The company provides products in economy, standard, and premium lines, which can accommodate anyone trade show exhibitor’s budget.  By providing services to ensure exhibitors have quality, well-designed displays, exhibitors can minimize complaints from conference attendees.

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Tips For Outdoor Exhibits

An outdoor trade show can present challenges to your trade show display that indoor venues do not, but just like any trade show venue, the key to a success is using the environment to your advantage when considering your trade show booth. Along with the challenges of outdoor exhibits, there are several opportunities to make an outdoor trade show a success for your company or product.

Use your Surroundings

The first step in creating a popup display that works at an outdoor show is to know where the location is. You should familiarize yourself with the general climate of an outdoor trade show’s location, as the weather during the week leading up to the event. Should a drastic change in weather be in store that will affect the design or other logistics of your pop up displays, the most important tool you’ll have in adjusting to it is as much warning as possible of the changing conditions.

outdoor promotional umbrella

Custom Printed Umbrella

The general rule to an outdoor show is to always use the venue’s and environment’s conditions to your advantage. Several outdoor trade shows are held in wide-open lots or fields. Shade from sunlight and shelter from rain or snow tend to lack as these areas also lack trees and other shade and shelter features.

Presenting at an outdoor show introduces challenges indoor venues do not such as how to supply your display with power, safely from water or other elements, or other commodities readily available indoors. But there are also advantages; space is not as restricted. Use the additional space to your advantage and create displays that encourage interaction with those outside of them. Make the most of unlimited height considerations and have an element that is very tall or flies.

Also, use the environment as an inspiration for your giveaways. Giving away fans, spray bottles, sunscreen, frozen treats or ice cream can be good products in warmer, sunnier climates, while umbrellas, scarves, ear warmers, mittens and hot beverages with your company’s name and logo, will have people flocking in the winter or rainier or snowier host cities.

Besides using the environment to your advantage, you must also consider what features will cause disadvantages. We discussed how shelter can be an asset as protection from wind and rain, but also shade for sun, so having a booth without some sort of canopy feature could be a mistake.

Wind must also be considered, so besides being sunlight and rain proof, outdoor trade show displays must also be well-anchored to the ground. It may even be equitable to hire professional

Furthermore, giveaways like fliers, cards and even pamphlets also become fodder for gusty conditions. They should be avoided lest you become the show’s most notorious polluter instead of successful product promoter.

Neatness can often suffer outside. It is important to cover and skirt tables and keep booths as clean as possible. If flooring is necessary to keep a both looking sharp, a stretch fabric can be a good choice because it is machine washable. Personal effects and food items should always be out of sight. It is a professional environment, not a campsite.

Although, out door trade show exhibitions can create challenges that indoor venues do not, some of which can be completely unforeseeable, outdoor shows present opportunities that indoor shows cannot produce.

Northwest Creative Imaging holds expertise in designing and creating trade show booths and large format printing, including those for your outdoor exhibition needs. Their high-value, low overhead approach allows NWCI to give you the best quality for your investment.

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11 Tips for Setting-Up Your Trade Show Booth

Trade show attendance is usually accompanied by strict schedule, including limited time for set-up and tear down. Since time is often of the essence when setting up for trade show exhibition, learning some effective shortcuts can take minutes off the clock put money back into the company wallet.

Before the Show

Benjamin Franklin said it best with the famous quote, “By failing to prepare, you are preparing to fail.” When planning your company’s trade show attendance, proper due diligence and accurate planning are essential to the process, even as important as the event itself. Some key items to keep in mind when preparing for your exhibit include:

1. Register early. Many trade shows offer a hefty discount for early birds, which can save hundreds of dollars in registration fees. Keep an eye on the calendar throughout the year and make sure your registration fees are in by the early bird deadline.
2. Carefully choose your booth’s location. Although other exhibit’s locations may not be available, a booth’s location can be selected based on locations of the entrance/exit, concessions, bathrooms and main stages. Recognize how your company’s products could play into any scenario and choose your space wisely. Booth tables near concession areas may become littered with empty food containers, and spaces near bathrooms may be overlooked. If other exhibitor’s booth spaces are available for your perusal, make sure you’re not choosing a booth right next to a competitor.
3. Plan for shipping costs and delivery. Avoid the risk of damage to your display or products during travel, and also cut out the hassle of lugging around boxes of stuff by arranging to have all items shipped to the trade show location. When you arrive, all items are already there, and most trade shows have arrangements with shipping companies to offer lower costs to exhibitors.

Your Daily Trade Show Maintenance Kit

Useful tools for trade show exhibitors

4. Know your set-up time. This seems like a no-brainer, but arriving too early or too late can cost precious time. Have a printed schedule for the day and plan set-up and teardown accordingly.

5. Prepare a show kit.

Although many trade shows will have these items available, don’t risk being without what you need and put together your own toolkit with electrical tape, duct tape, safety pins, power strips, hand sanitizer, business cards, breath mints and more.

Setting up for the Show
6. Check all electrical outlets and lighting immediately upon arrival. If anything isn’t working, locate the show promoter and arrange to be moved to another booth. Don’t set up anything until every utility has been checked; otherwise you will have to tear down and set up again somewhere else, or, worse, be stuck in a booth that isn’t functional.
7. Add special touches to give your booth the ‘wow’ factor. Use real tablecloths instead of plastic, set up fresh flowers when available, use interesting lighting choices rather than fluorescent. Consumers are visual and will be drawn more to a booth that is aesthetically pleasing.
8. Make sure all visuals are at the proper eye level. Research has proven that the level at which products, signs and merchandise are placed is directly related to whether or not a sale is made. If your booth is incorporating a demonstration, make sure that it is visible from any angle it can be seen by show attendees.
9. Make business cards and freebies available and easily reached. Don’t make attendees go looking for your contact information; if they have to look too long, they might give up and move on to a competitor.
10. Meet your trade show ‘neighbors.‘ It’s always in good fashion to make nice with your surrounding booth-mates, and friendly conversation during set-up could lead to a recommendation or referral later in the show.
11. Set-up giveaway or other form of lead capture. Give away a service or product by asking people to register to win. This is an excellent way to capture leads and boost your mailing list.

With careful preparation before the show and knowing the ropes for setup, your trade show experience can be memorable and profitable.

For making the most of your trade show set-up, make sure it includes a colorful and creative display by Northwest Creative Imaging. With a mission to provide a wide range of products and services on every budget, Northwest Creative Imaging is your ticket to trade show success.

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