Category Archives: Trade Show News
Social media, blogging, email marketing and YouTube clips present so many opportunities for businesses to grow, and it might seem like the best investment when it comes to generating leads. In fact, all of this falls under ‘content marketing’ and … Continue reading
Going green with trade show displays is a growing trend among businesses. Companies want to help the environment and make a difference. They are seeking different products for trade show booths, and are using criteria around these points: – Is … Continue reading
Interactive displays are now a vital part of the success of trade show exhibitors. Hanging banners and static displays just aren’t cutting it anymore. More exhibitors are hanging large-scale commercial signage monitors in their booths, and running the latest A/V content for their customers and prospects. Digital signage and interactive screens can be terrific magnets that attract visitors during a conference or event.
In addition, trade show exhibitors are also using a mix of online and offline elements, including smartphone apps, geo-location services, social media interactivity, and more to connect their presence at a trade show with interested attendees and visitors. These interactive elements help connect with trade show attendees before, during, and after the event.
Las Vegas is in the top 3 U.S. cities when it comes to popular U.S. city destinations for large trade shows and conferences. According to Cvent, Vegas ranked #3 just behind Chicago and Orlando in popular trade show destinations in … Continue reading
San Diego Comic Con 2014(July 24-27) is expected to once again see over 100,000 people attend this world renowned convention. Of the attendees, many are veterans with years of attendance under their belts. For others, Comic Con 2014 will be the … Continue reading
Trade show apps are cost-effective, eco-friendly means of instantly communicating with and reaching out to consumers. Apps are customizable and vary in terms of cost and functionality. They can be used for everything ranging from data collection to lead generation. … Continue reading
The Game Developers Conference is the premier conference and expo event in the game development industry. Having celebrated its 25th year in 2011, the GDC is the longest-running and largest “professionals only” gaming conference worldwide, with last year’s show boasting … Continue reading
Some of the best marketing tools available for startup companies to gain exposure for their products are a good, old-fashioned trade show events. If a company’s product or service is ready for market, the biggest trick is to find which … Continue reading
Attending a trade show is a goal-oriented process. Make the most of the investment by planning ahead and attending the most relevant events. If you’re new to the scene, make sure there’s a clearly defined purpose, you know what to … Continue reading