Category Archives: Product Info

Selecting the Right Portable Trade Show Flooring

Selecting the correct floor for a trade show booth is as difficult as selecting the right floor for your house. There are many factors to consider including cost, durability, installation, style, and appearance. This article will cover our different portable trade show flooring options and their benefits in different situations to help guide the decision making process!

Interlocking Tile Flooring

Comfort Flex Interlocking Tile

Comfort Flex Interlocking Trade Show Flooring

Interlocking flooring is by far the most popular and modular portable trade show flooring option. Tiles come in 2×2 or 2×4 sizes making them easy to assemble, transport, and store. We now have more options than ever for interlocking flooring solutions. Outdoor tiles and Comfort Flex Tile are the most exciting of the new flooring additions. Outdoor tile is designed to go outside and hold up to the weather, while also maintaining grip if the flooring gets wet. There are a lot of different color options and we can create any size floor! Comfort Flex Interlocking Tile combines high quality 1/8” thick vinyl with padding to create a high end appearance with ease of interlocking tiles! There are many wood grain options to choose from to match any trade show booth design.

Rollable Vinyl

Rollable vinyl flooring is ideal for a seamless looking floor at a trade show. The rolls come in 5 foot widths so they can ship UPS or Fed Ex and shipping cases are available. Rollable vinyl can roll directly onto the trade show floor, and if used with out padding, it is resistant to high heels including stilettos! If you add padding to the floor that will allow the floor to flex thus making it susceptible to heel punctures. There are more wood grain options available in rollable vinyl and we also offer many colors that ship next day! Rollable vinyl can also be supplied in 10’ wide rolls to minimize the amount of seams for larger booth spaces. Keep in mind, 10 foot wide rolls and only ship freight due to their size and weight. It could be hard to handle at the show and to find a place to store it.

carmel bamboo flooring

Rollable Bamboo is real hardwood that is easy to transport!

Rollable Bamboo Hardwood Flooring

Our rollable bamboo hardwood flooring is a great low cost alternative to heavy hardwood floors. There are multiple color options to match a wide variety of color schemes. This product is real bamboo from sustainable sources and will give your booth a high end look. The rollable nature of the product makes it easy to transport and store when comparing to other hardwood products. We offer many size options to fit any booth space!

Custom Printed Portable Trade Show Flooring

When the above options are not suitable, we offer custom printed carpet and vinyl flooring to match any color scheme. We use a full digital printing process so we can print any image or color, including pantone color matching. This product is rollable just like many other flooring products so its easy to ship and store. We can print any size flooring including custom die cut shapes. The carpet is low pile so the printing comes out crisp and clean, while the vinyl product offers a non-skid laminate surface so it’s safe and durable.

There are a lot of portable trade show flooring options, and in the end it comes down to personal preference. When looking for trade show flooring it is important to ask yourself questions to narrow down the options: what is my budget, how important is set up time and storage, what is my end goal for the overall look of my booth space? Once those questions are answered it will be easy to narrow down some options for the next trade show! We are always adding new and innovative flooring to our website so be sure to check it out regularly. If the options on the website do not meet your needs, please contact us and we may have another solution that will work!

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Outdoor Advertising Best Practices

There are so many ways to advertise our business or product it can be overwhelming. The ability to advertise without approaching someone or before they even step foot into your store or booth is a huge competitive advantage.  Strategic advertising will get attention and draw in customers which will only help your business grow.  Outdoor advertising can be achieved in a variety of ways, not only in style but size and portability as well.

How to choose the right outdoor advertising products

Outdoor Advertising A-FrameThe most basic and simple outdoor sign is an A frame.  Synergy outdoor sidewalk signs are super simple, lightweight, and professional.  They are a very sturdy sign and hold up in all kinds of weather.  The graphic is fade resistant.  It is a taller A frame making it more visible.  It is easy to assemble and comes in single or double sided graphics.  Apex is another A frame.  It isn’t as tall but it has no assembly or parts and that just makes it simple and user friendly.  The Signicade A Frame is a great starting point for people on a budget. Although it is plastic, it is very durable. Both the Signicade and Apex make great choices for Real Estate Agents or anyone else who need to pack up their signs daily or weekly.  The Monsoon is a huge version of an A frame but acts more like a billboard.  Its the same concept but on a larger scale.  It is just under 3 feet high and over 5 feet long but still under 25lbs.  You can still use this for a store front but would also be great at a Church, Camp, Day Care, or Athletic Clubs.

Choosing the right size

wind dancer outdoor adjustable flag poleWhen trying to reach a larger audience with outdoor signs, height is crucial. Often times smaller signs can be overlooked due to foot or car traffic or just due to its size depending on your location. Zoom Flags are an amazing and simple way to get your business name seen. Print your graphic in an eye catching color and get it above the crowd so passing cars and people walking by can always see it.  Zoom flags come in 9, 12 and 16 foot heights and come with different types of bases you can purchase depending on your need.  In that same category you can also get the Mondo flag pole which is taller and just all around solid sturdy.  It is offered in 13, 17 and 23ft heights.  The price includes a heavy duty water/sand base and the flag is meant to make a huge statement.  Wild dancer is an nice in between of the two.  The heavy duty similarities of the Mondo with the size options of the zoom. The Wild Dancer is offered in 8ft and 13 foot options.

Outdoor banner stands

Thunder Banner StandThe Thunder outdoor banner stand is a great option for store fronts.  It has perpendicular feet you lock into place, a pole and a retractable graphic the hooks into place.  The blizzard is similar in style but has a fill base, easy hook on graphic and adjustable height and width frames to keep the graphic tight and always looking nice.  The Zeppy is another competitor with easy setup but fixed dimensions with a bigger base, giving it a larger footprint, but more sturdy.  The zephyr has a similar look and style as the Zeppy but is double sided, giving it a 3D look.

There are some extreme differences and options in outdoor advertising. They can be seen in something as small, simple yet very effective with the backpack flag. The Outdoor Banner Wall is large, in your face and also effective.  A backpack flag can be great when you are walking through trade show booths, at a fair, convention or even something social like a concert.  The Outdoor Banner Wall is massive, durable and the graphics are eye-catching but still simple to set up.  8 feet by 8 feet with feet you can fill with water to keep it sturdy.

It really doesn’t matter what or where you are advertising, there are plenty of options.  Big and sturdy, can still mean easy setup and portable.  Small and simple can still mean durable and eye-catching.

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Lightning Fast Graphic Production 2017

Since I started NWCI in 2009 my goal was to offer businesses an alternative to the high prices, slow turnaround, and hit and miss customer service that overwhelmed the trade show industry at the time. After years of work with our customers and manufacturing partners we have been bringing prices and turnaround times down year after year. We now have a great lightning fast graphic production program for the majority of our products!

Our new high-speed production program

NWCI is now extremely excited to offer the fastest product times in the industry on our entire standard line of retractable banner stands and pop up displays! All of our retractable banner stands are produced in 2 business days so any orders placed with usable artwork before 9am PST will ship the following business day. Our line of RPL pop up displays have a standard 2 day production and most of our other backwalls are 3-4 day production. We do offer rush production on most products for no cost as long as the product is shipped overnight. We offer all customers the ability to ship on their own account or to ship through NWCI with our great shipping rates.

advance banner stand with shelf and literature holderWe are able to offer this through our streamlined business operations taking all orders straight to production without delay. We proof all artwork on our end to ensure any problems are addressed immediately. Many of our competitors wait for pre-press to proof which causes delays if there are any issues with the file. We still have the same staff as 2009 and we are happy to have NO employee turnover which makes everyone at NWCI extremely knowledgeable and efficient due to our collaborative and highly functional work environment. Our manufacturing partners have heard our customers’ needs and appropriately revised and streamlined production to offer faster turnaround without sacrificing quality!

Dropping Prices – AGAIN

Over the last few months and starting again in 2017 NWCI is lowering our prices on many of our most popular products. Through our increased efficiency we are able to pass along the savings directly to our customers. We have consistently offered the lowest everyday prices on our products since we started and are continuously committed to maintaining our low price structure to add value for our customers.

Improved warranty policy and continued customer service program

Over the last year we have worked to make our warranty and returns straight forward and simple for our customers. All warranty claims have always been handled directly through our sales staff and will continue with faster and easier claim processing though our producers. Our goal is not to just sell a product, rather to provide a marketing solution that works for years which means fast and friendly warranty claims if the need arises. This is a small adjustment as we are still proud to have a less than 2% warranty claim rate so we do not process a lot of claims, but in the event of a defect we are making it easier than ever to replace/repair/reprint any defective product!

Our commitment to customer service is the founding principal in our business. We use technology in all the appropriate parts of our business but we are still old school in our customer service mentality. Printing large format advertising products is a personal experience for every business as it represents the company image. We do not have a phone tree or automated lines, all calls and emails come directly to us. I even have my personal cell phone number on our website so customers can call/text any time, any day. We strongly believe in true small business customer service so we make ourselves available all the time and if you call back next year to place an order you will talk to the same person that remembers you! This all sounds good on paper but there is constant work that goes into our ability to quickly and effectively help our large volume of clients. Many companies focus internal structure to advertise heavily and bring the highest volume of sales from year to year, while we focus on how to retain our customers and offer products and services that directly benefit them.

-Matt Nixon

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Utilizing Tablets to Improve Your Booth

Tablets are excellent resources for exhibitors to use at trade show booths.    Apps for social networking, data collation, information gathering, and surveys help build relationships with customers and promote lead generation while also serving as a gateway for brand exposure.  Tablets help trade show exhibitors reach all of their professional goals.

Trade Shows with Tablets

Utilizing Tablets to Improve Your BoothSociety is inundated with technological advents; people check e-mails, social media, and text messages through apps on their smart phone and tablet everywhere they go. The permeation of smartphones and tablets in people’s lives has led trade show exhibitors to update their marketing approaches.

In a more customer-centric society, marketers are focusing on building long-term, meaningful relationships with customers.    Using tablets at trade shows is a non-invasive way to begin building new relationships.  In fact, exhibitors reported that their top three priorities at trade shows were:

  • Build and expand brand awareness
  • Lead generation
  • Build relationships

Strategies for Using Tablets at Trade Shows

Tablet stands and literature racks allow customers to learn about the brand on their own frestanding-ipad-standterms without feeling as though they are being intimidated by live demonstrations or overwhelming sales team.

Tablet use was rated as one of the top new trade show trends of 2013.  Tablets can be used by exhibitors and customers to gain information for relationships building and to casually get brand exposure.  Tablets can be used to effectively improve the following:

  • Coordinate with sales teams
  • Allow customers to interact with the exhibitor’s content
  • Develop a sales pitch with streaming video or photos (make sure content is downloaded on the tablet in case the Internet is not available)
  • Quickly capture content data
  • Gather customer information useful for relationship building
  • Generate a lead capture forum for prospective customers
  • Provide further information on products or services

Tablet Apps for Trade Shows

Various Trade Show App Types

The volume of trade show apps for tablets is increasing exponentially.  Trade show apps support a variety of functions including:

  • Lead generation
  • Product demonstrations
  • Surveys and questionnaires
  • Reporting and measurement
  • Electronic literature
  • Remote controllers
  • Social networking

For example, the QuickTapSurvey App transforms a smart device or tablet into an instant stand-alone kiosk enabling exhibitors to collect data with our without Internet. QuickTapSurvey is easy for exhibitors to use:

  1. Surveys are created online via the QuickTapSurvey administration website.
  2. The survey is downloaded to the app and collected responses as their entered.
  3. Responses are securely viewed online.  Data can be exported and trends can be analyzed in real time.

The MokiTouch2 is a remotely manageable kiosk app that allows exhibitors to display web-based video or image content to facilitate customer engagement. The app can also store valuable information and statistics while conducting surveys.

The CamCard app reads business cards and instantly saves the information to the phone contacts.  It guarantees an exhibitor will not lose an important client’s contact information ever again.

Another handy trade show app for tablets is the Video Looper, which is a screensaver-type app that shows video on a continuous loop—perfect for catching customer’s attention.

The functions and features tablets offer exhibitors are innumerable.  They facilitate exhibitors meaningfully meeting and engaging with new customers, promote lead generation, and aid brand recognition.  They are useful for saving exhibitors time and money in their ability to instantly collect data, process sales, and analyze information.

Northwest Creative Imaging prioritizes excellent customer service, honesty, and transparency in customer interactions.  Among the services and products offered, Northwest Creative Imaging has the resources to help customers productively use tablet computers in reaching prospective customers and in improving their booths at trade shows.

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The Classic Pop Up is one of the greatest values on the market today. With the increasing push toward overseas displays, the Classic pop up is a high quality, US made product that can challenge the price of imports without sacrificing quality.  It is US made, low cost, and comes with several options to add on to your display. There are various sizes to choose from ranging from tabletop kits to 20 foot kits and each size comes with multiple style options. The Classic Trade Show Pop Up Displays are a great option when sticking to a budget. They are made by Abex in California, who make it possible to have a quality US made product for the same price as the imports!

The most popular pop up kit is the 10 foot display that has 4 different options to choose from depending on what type of display system the event calls for. The Classic Pop Up kit 1 is a simple choice because it allows the display to have a clean look with Velcro receptive panels. That allows any company to make the display their own and makes it easy to change the graphics in and out. It can be shipped same day on black, imperial, and silver colors. The heavy duty frame design and high quality fabric make the Classic Pop Up a superior alternative to the imports. The fabric paneling material is made with several style fabrics such as the Frontrunner which is a more textured fabric and the Prelude has more of a clean feel and look to it. They both are Velcro Receptive and Flame Retardant. The assembly only takes a few minutes and no tools are needed for set up. Some of the additional options that can be added to this display is a graphic case wrap for the case to counter conversion kit, a monitor mount kit, or even upgraded lighting options (Las Vegas or LED Lights)! Abex offers a lifetime warranty on their hardware and a one year warranty on their graphics!

10 foot classic pop up with graphic panels

1200 DPI graphics on a ABEX PL Classic pop up

The Pop Up Kit 10-4 is a great choice when the event calls for a display that needs to standout and draw attention.  This kit comes with 1200 dpi UV graphics with lamination, and we also offer an upgrade to 1200dpi ink jet photo paper with hot lamination. Laminated graphics are created using a thermal laminating technology that adds a clean finish to the graphic and protects against sunlight, moisture, and fingerprints. The print quality is amazing and this kit comes with 6 graphic panels!  The frame is a heavy duty design made from aircraft grade aluminum that locks quickly together and has a set up time of ONLY 10 minutes. The hard shipping case converts to a counter and a graphic case wrap is also available to turn the counter into an advertisement podium.

frame and channel bars on a classic PL pop up display

High quality frame construction and hinged channel bars

Smaller options are available such as the table top kit. At some trade shows or even presentations the space provided will not allow for a full display, so a table top display is a great choice. They offer all the same benefits as the 8 and 10 foot versions including high quality graphic panels and a heavy duty frame. The table top kits also offer the choice between Velcro receptive fabric and full color quality graphic.

Why settle for inferior import displays when a US made product is better in quality and has an even better price. Check out our selection of trade show flooring with the anti-fatigue feature so your exhibitors can be more comfortable in their booths making the show or exhibition more enjoyable. Our flooring is very portable and comes in many different options. The combination of the Classic pop up with our flooring and other accessories will be sure to provide years of trade show exhibiting use to assist in making every show a success!

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Affordable Shipping Cases to Protect Your Products!

Northwest Creative Imaging offers a full line of hard molded shipping cases that work great for trade show booths, but can also work for many other products. The advantage to a shipping case is that it will help protect any item being shipped UPS, Fed Ex, Freight, or on an airplane. All of our shipping cases are in stock and available to ship the same day an order is placed. Almost all of the cases we offer include heavy duty latches, built in wheels, and an additional nylon strap to secure the lid in the event of a damaged latch.

The OCS shipping case is one of the most popular cases we offer due to the low price point and practical design. With inside dimensions of 39.5″x13.5″x13.5″ it works great for banner stands, table top displays, large graphic panels, and accessories. There are built in wheels and a handle making it very easy to wheel into a convention center, and the size is small enough that most airlines will take is as checked luggage!

Versatile shipping case for many trade show products

OCS Case

We recommend this case to go with our banner stand walls, 22 mil PVC truss panels, 6 foot table top displays, and all types of large format graphics.





The OCB banner stand case is a new addition to our line up and is one of the most versatile banner stand cases available. The height is adjustable for the case so it works great for large banners and can be sized down to reduce shipping cost for smaller banners. The OCB case is in stock and can ship out the same day an order is placed.

The OCB offer safe transportation for any banner stand.

OCB Case








Out of all the cases we offer, the OCP works for the widest range of products. This is the standard case used for many of our 10 foot pop up displays. The OCP case is capable of converting to a podium which solves two major problems at a trade show: storing the shipping case and purchasing and shipping an additional counter! The OCP will allow any exhibitor to safely transport items to and from shows.

OCP pop up display shipping case

OCP Shipping Case

We offer a low cost fabric case to counter conversion kit that is available in multiple colors. We also offer a graphic roll wrap that is printed on 22 mil PVC with full color digital printing. There are more case to counter conversion options including a graphic stretch wrap and Lambda case wrap for more flexibility.



Most of the shipping cases we offer are Made in the USA and come with a 1 year warranty against defects. We are always adding new quality shipping cases to our website so be sure to check in regularly to see our always expanding line of trade show accessories!

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Premium Banner Stands on Sale!

Starting today Northwest Creative Imaging is offering our lowest price ever on the Imagine, Advance, Barracuda, and Excalibur banner stands. All of these premium banner stands carry lifetime warranties and include anti-curl vinyl graphics. The sale will only last while stock is high so take advantage of this sale as quickly as possible!

BarracudaThe Barracuda banner stand is known for its high quality construction and reliable operation. There is a telescoping pole included making it easy to adjust the height of the graphic. The reinforced carrying bag that’s included will protect the banner more than a standard nylon carrying bag. Barracuda banner stands can be produced in 3 business days and can ship from either Chicago or Las Vegas. The Excalibur banner stand is the double sided version of the Barracuda. The quality of the stand is exactly the same and it also includes a lifetime warranty. The Barracuda and Excalibur are great options for any company that needs a banner stand that looks great, but will also last for years of heavy duty use. We also offer additional options for the Barracuda including lighting, hard shipping cases, and fabric graphics!

ImagineThe Imagine banner stand offers many of the same features as the Barracuda, but with one major difference, an interchangeable graphic cartridge. The Imagine is designed to quickly and easily remove the retractable cassette holding the graphic allowing it to be swapped with another in a matter of minutes. This feature is ideal for any company that does multiple conferences in a short period of time. The interchangable cartridge makes graphic replacement faster and easier than ever before. The Advance banner stand is the double sided version of the Imagine. It has two interchangable graphic cassettes making it even more versatile than the Imagine. There is a lifetime warranty on the Imagine and Advance banner stands and all vinyl graphics are printed on a no-curl substrate.

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Orient Banner Stand now with a Lifetime Warranty!

One of our most popular banner stand lines, the Orient, now comes with a lifetime warranty on the hardware! The Orient offers many great features including multiple sizes and material options, anti-curl vinyl, double sided graphics, and black or silver hardware finish. The reliability of the Orient banner stand is unmatched by any other banner in its class making it ideal for clients requiring a banner that will hold up for years of heavy use. The reliability of the Orient is due to great engineering and quality control, and the high quality graphics will last just as long as the hardware!

Orient Banner Stands

Durability, reliability, and price point make the Orient a popular choice!

The Orient hardware that is constructed from high quality aluminum is available in a silver or black finish. It uses a premium spring mechanism that contributes to its reliability. The footprint of the banner is about 8″ wide making it very stable without using a twist out leg. While the Orient is a high quality, durable stand its still very lightweight and easy to transport. A carrying bag is included with every banner to make transportation simple. Graphics can be changed at any time to refresh the look and style of your booth space!

Orient with graphics

Anti-curl vinyl makes the Orient a great value

Out standard low priced vinyl option is premium Flatmaxx anti-curl vinyl. This material is guaranteed to lay flat without curling on the ends like many other vinyl materials. We include this material with our discounted pricing to insure every banner will last for years. The combination of a lifetime warranty on hardware and a vinyl graphic that is guaranteed not to curl makes the Orient a very smart choice for anyone looking for a reliable banner with a warranty to back it up!

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New Waveline 20 foot display – best value for any 20 foot booth!

The Waveline 20 foot display is becoming one of the most popular display systems for 20 foot booth spaces. The simple design allows for parts and printing to be manufactured at a fraction of the cost without sacrificing quality. The clean design along with the low price point makes this display system ideal for any exhibitor on a budget. The frame is very lightweight making it ideal for travel, but strong enough to hold up for years of use. A soft carrying bag is included making it easy to carry the display from show to show. The Waveline display has been around for over three years and has a great track record of durability and low warranty claims.

live picture of 20 foot waveline display

Waveline 20 foot straight display

We provide graphic templates for every display system so its very easy to sent up print ready artwork. The graphic is printed on a polyester based fabric that is wrinkle resistant and washable. The full dye sublimation printing process is done at 720 dpi on a CMYK full color printer. There is a heavy duty zipper sewn into the fabric in order to make installation very easy. Professional finish insure every graphic fits perfectly every time!

The Waveline can be paired with any of our trade show flooring options or portable counters. Replacement graphics can be printed at any time to add a fresh look to your display booth. We also offer graphic design services to assist companies without designers. We offer a standard 5 day turnaround to produce a Waveline so its easy to get a quality exhibit in a short period of time. Northwest Creative Imaging does charge extra set up fees or hidden costs so the price you see on the web site is what you pay for the product. The only extra cost is shipping. Stay tuned to the blog for special offers and new product news!

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Geometrix Displays – Unique Look, Low Price Point

The Geometrix is a 3-D style pop up display that is affordable and has a very unique look. Multiple fabric panels are used to create a multilayer display system that is completely different than a standard pop up. We offer Geometrix displays in multiple sizes and configurations to fit any booth size or table top.

Many customers are initially skeptical of the Geometrix quality because of its affordable price point. This is because a similar product called the Xpressions is about 2.5 times the cost, so its logical to assume that something much less expensive will also be much lower in quality. This is actually very far from the truth, because the Geomtrix is a very high quality display that is durable and uses quality parts and graphics. Most of the additional cost for the Xpressions come from the patent and exclusive brand name. The Xpressions brand does offer more size and layout options, including the options between a black or silver frame, but if you have a tight budget and still want to stand out the Geometrix is a great option. As seen in the photo below the Geometrix looks great in person and at trade shows. There are so many options available its easy to make the Geometrix unique and effective.

Geometrix Displays

Fully Finished Geometrix Display

With the available options and low price point, the Geometrix continues to be one of the most popular and best values from Northwest Creative Imaging. We offer free e proofs and graphic support for all orders so you are never left wondering how the display will turn out. All of our products are backed by manufacturer warranties and are designed to hold up for years of trade show use. Individual graphic panels can be purchased at any time to change the look of the display from show to show with minimal costs!

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