An outdoor trade show can present challenges to your trade show display that indoor venues do not, but just like any trade show venue, the key to a success is using the environment to your advantage when considering your trade show booth. Along with the challenges of outdoor exhibits, there are several opportunities to make an outdoor trade show a success for your company or product.
Use your Surroundings
The first step in creating a popup display that works at an outdoor show is to know where the location is. You should familiarize yourself with the general climate of an outdoor trade show’s location, as the weather during the week leading up to the event. Should a drastic change in weather be in store that will affect the design or other logistics of your pop up displays, the most important tool you’ll have in adjusting to it is as much warning as possible of the changing conditions.
The general rule to an outdoor show is to always use the venue’s and environment’s conditions to your advantage. Several outdoor trade shows are held in wide-open lots or fields. Shade from sunlight and shelter from rain or snow tend to lack as these areas also lack trees and other shade and shelter features.
Presenting at an outdoor show introduces challenges indoor venues do not such as how to supply your display with power, safely from water or other elements, or other commodities readily available indoors. But there are also advantages; space is not as restricted. Use the additional space to your advantage and create displays that encourage interaction with those outside of them. Make the most of unlimited height considerations and have an element that is very tall or flies.
Also, use the environment as an inspiration for your giveaways. Giving away fans, spray bottles, sunscreen, frozen treats or ice cream can be good products in warmer, sunnier climates, while umbrellas, scarves, ear warmers, mittens and hot beverages with your company’s name and logo, will have people flocking in the winter or rainier or snowier host cities.
Besides using the environment to your advantage, you must also consider what features will cause disadvantages. We discussed how shelter can be an asset as protection from wind and rain, but also shade for sun, so having a booth without some sort of canopy feature could be a mistake.
Wind must also be considered, so besides being sunlight and rain proof, outdoor trade show displays must also be well-anchored to the ground. It may even be equitable to hire professional
Furthermore, giveaways like fliers, cards and even pamphlets also become fodder for gusty conditions. They should be avoided lest you become the show’s most notorious polluter instead of successful product promoter.
Neatness can often suffer outside. It is important to cover and skirt tables and keep booths as clean as possible. If flooring is necessary to keep a both looking sharp, a stretch fabric can be a good choice because it is machine washable. Personal effects and food items should always be out of sight. It is a professional environment, not a campsite.
Although, out door trade show exhibitions can create challenges that indoor venues do not, some of which can be completely unforeseeable, outdoor shows present opportunities that indoor shows cannot produce.
Northwest Creative Imaging holds expertise in designing and creating trade show booths and large format printing, including those for your outdoor exhibition needs. Their high-value, low overhead approach allows NWCI to give you the best quality for your investment.