Some of the best marketing tools available for startup companies to gain exposure for their products are a good, old-fashioned trade show events.
If a company’s product or service is ready for market, the biggest trick is to find which expos are best for an emerging firm to set up its trade show display. In a lot of cases, bigger is better — that is to say the biggest trade shows in the world attract the most visitors and thus a startup may have the highest chance of landing the most speculators.
Where in the World Are The Potential Customers?
For a new business, or an established one with new products, exposure can mean everything. With a new product, advertising, press releases and other conventional marketing schemes can be a waste of time and lots of money. It is often difficult for target customers to grasp the innovation of a product it has never before seen. In a global economy still reeling from recession, trade shows can act as powerful tools.
Depending on the type of product a company wishes to sell, finding the right trade fair could be the most important way for innovators to get their companies on their feet and gain market momentum because it allows show-goers to use all five senses to truly understand and witness the full scope of products’ uniqueness and worth.
World’s Most Notable Trade Shows
1. Bauma — Every three years, hundreds of thousands of visitors come from all over the world to attend the Bauma trade show in Munich, Germany. By far the world’s largest display of innovative construction machinery, building material machines, mining machines, construction vehicles and construction equipment, Bauma 2013 held in April, attracted about 530,000 visitors from 200 countries and boasted 3,420 exhibitors from 57 nations. When Bauma returns in 2016, it is expected to come back bigger than it has ever been.
2. CONEXPO-CON/AGG and IFPE — In 2011, the Las Vegas Convention Center hosted nearly 120,000 registered attendees for the co-presented CONEXPO-CON/AGG and IFPE events. The next show in 2014 is expected to attract at least 10,000 more registrants and include innovations in the following industries and fields —
- Asphalt Production and Paving
- Engines and Components
- Heavy-duty and Off-road trucks and more.
- Agricultural Engineering
- Amusement Machinery
- Automotive Mfg./Supplier
- Chemical and Petroleum Processing
- Electrical Machinery
- Engineering Services
- Factory Automation
- Fluid Power products and more.
3. MOSTRA CONVEGNO EXPOCOMFORT (MCE) — In 2012, The MCE, which bills itself as the “Leading
International biennial exhibition dedicated to residential and industrial installations, air-conditioning and renewable energy,” attracted 2,122 exhibitors and 155,301 attendees from the U.S. and at least 136 other countries.
The event provides a wide view of diverse industries and is aimed at a worldwide audience of installers and designers seeking low-energy, high-performance systems. The March 2014 MCE Should even be bigger and includes a busy schedule of scientific events and presentation with ideas about business planning and upgrades.
A Taste of Opportunity
The three events above are just a small portion of the opportunities available at large trade shows and expos. Similar events are held in just about every industry imaginable with opportunities to attract new customers, investors and distribution buyers from around the world and gain exposure to new markets and clients.
Before a firm even builds its popup trade show display, Northwest Creative Imaging helps its customers identify shows that can lead to more revenue and a large client base. NWCI also can help with a variety of services, including effective trade show planning, graphic design, best trade show practices, how to attract attendees and anything else to get the best results from one’s trade-fair events.