Trade show displays in 2015 have become nearly as important as the product or service being offered. The first impression that a trade show or expo attendee gets from a display can determine whether they walk on by or give … Continue reading
Social media, blogging, email marketing and YouTube clips present so many opportunities for businesses to grow, and it might seem like the best investment when it comes to generating leads. In fact, all of this falls under ‘content marketing’ and … Continue reading
At the next trade show you attend, take a good look around the displays and see just how much digital signage is being regularly used. The amount of electronic screens will astound you! Digital signage has become a regular and … Continue reading
Giving a great elevator pitch can be an art form, which requires practice and skill. Our infographic is designed to re-iterate and educate on the basic steps to a great presentation. Every situation will require a specific plan to target … Continue reading
If you’re exhibiting at trade shows, but not getting the foot traffic you’re hoping for, then it might be time to take a really close look at your trade show display. Is it inviting to show attendees? Is it visually … Continue reading
Trade shows provide a fantastic opportunity to see your customers, meet potential new ones and try to parlay your investment into increased sales and activity for your company. For many companies, the value of a successful trade show is in … Continue reading
Going green with trade show displays is a growing trend among businesses. Companies want to help the environment and make a difference. They are seeking different products for trade show booths, and are using criteria around these points: – Is … Continue reading
Interactive displays are now a vital part of the success of trade show exhibitors. Hanging banners and static displays just aren’t cutting it anymore. More exhibitors are hanging large-scale commercial signage monitors in their booths, and running the latest A/V content for their customers and prospects. Digital signage and interactive screens can be terrific magnets that attract visitors during a conference or event.
In addition, trade show exhibitors are also using a mix of online and offline elements, including smartphone apps, geo-location services, social media interactivity, and more to connect their presence at a trade show with interested attendees and visitors. These interactive elements help connect with trade show attendees before, during, and after the event.
Las Vegas is in the top 3 U.S. cities when it comes to popular U.S. city destinations for large trade shows and conferences. According to Cvent, Vegas ranked #3 just behind Chicago and Orlando in popular trade show destinations in … Continue reading
Like most industries today, the evolution of trade show technology has been rapid over the last half century. Providing an engaging experience to trade show attendees has remained the consistent goal, with each year bringing forth new enhancements. Exhibitors can stand out … Continue reading