Using Twitter to Improve your Trade Show Campaign

Getting attention at a busy trade show can be tough; there are countless distractions and opportunities all going on at the same time.  However, trade shows and vendors using social media can find quicker ways to stand out, forge meaningful … Continue reading

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Benefits of a Trade Show App

Trade show apps are cost-effective, eco-friendly means of instantly communicating with and reaching out to consumers.  Apps are customizable and vary in terms of cost and functionality.  They can be used for everything ranging from data collection to lead generation.  … Continue reading

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Top Complaints from Conference Attendees

Most attendee complaints at conferences pertain to lack of technology, poor customer services, and inefficient follow-up.  While exhibitors cannot always resolve every complaint at every show, there are steps they can take to ensure most attendee complaints are resolved. Attendee … Continue reading

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Trade Show Highlight: Game Developers Conference

The Game Developers Conference is the premier conference and expo event in the game development industry.  Having celebrated its 25th year in 2011, the GDC is the longest-running and largest “professionals only” gaming conference worldwide, with last year’s show boasting … Continue reading

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Using Facebook to Promote Your Tradeshow

Facebook is the largest social media outlet in the world with over a billion users.  Vendors who are serious about promoting their trade shows can use the site to share useful information, form new liaisons, and promote activities while engaging … Continue reading

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Applying Feedback to Improve your Trade Show Booth

During a trade show, getting the crowd’s attention can be challenging when everyone is trying to sell their brand in dazzling, larger-than-life displays.  By conducting surveys and implementing changes based on feedback, trade show exhibitors can specifically alter their product, … Continue reading

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Utilizing Tablets to Improve Your Booth

Tablets are excellent resources for exhibitors to use at trade show booths.    Apps for social networking, data collation, information gathering, and surveys help build relationships with customers and promote lead generation while also serving as a gateway for brand exposure.  … Continue reading

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Tips For Outdoor Exhibits

An outdoor trade show can present challenges to your trade show display that indoor venues do not, but just like any trade show venue, the key to a success is using the environment to your advantage when considering your trade … Continue reading

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11 Tips for Setting-Up Your Trade Show Booth

Trade show attendance is usually accompanied by strict schedule, including limited time for set-up and tear down. Since time is often of the essence when setting up for trade show exhibition, learning some effective shortcuts can take minutes off the … Continue reading

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Pre-Trip Checklist before Leaving to a Trade Show Event

The trade show industry has grown and evolved from its early days, when exhibitors simply showed up and presented their wares or services. Today’s industry requires extensive planning and marketing steps long before the trade show doors open. Businesses who … Continue reading

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